Media Strategist Specialist
hace 7 días
**About R/GA Buenos Aires**
R/GA is a global digital transformation company that combines design, technology, and marketing to help brands create and capture value in a world of constant change. Our media team unlocks innovative creative opportunities through platforms, ad tech, and media partnerships.
We are always focused on engineering media as a canvas for creativity, connecting with the entire customer ecosystem, and creating go-to-market activations in a human way. Our integrated media planning and buying team, connections team, and influence team work together to serve all aspects of comms and experience strategy.
As a Senior Media Strategist at R/GA, you will help shape our client's overall campaign strategy by working closely with creative, strategy, and marketing sciences colleagues. You will manage the development of cross-channel (digital and non-digital) media strategy/media plans, including partner RFPs and programmatic/biddable platforms, lead large-scale, custom content/custom experience programs with partners, and manage campaign implementation across multiple platforms and partners.
- Develop, manage, and implement complex media strategies under Media Director guidance, while partnering with creatives, connection planners, and strategists to execute progressive media experiences.
- Manage campaigns using third-party campaign management platforms such as Google Analytics, Google Ads, and Business Manager.
- Work directly with strategists in creating, updating, and presenting media plans to clients.
- Craft insights on reporting documents and translate data into actionable insight relevant to sales and operational objectives, and master understanding of reported metrics and what they mean.
- Prepare flowcharts and budgets for media plans and manage day-to-day changes and maintenance of media plans.
- Review and verify media buys to ensure proper execution.
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