Digital Marketing Director

hace 2 semanas


Buenos Aires, Buenos Aires C.F., Argentina Sap A tiempo completo

Job Overview
Sap is seeking a highly experienced and self-motivated Digital Marketing Director to join our team and take charge of the creation and management of an AI-driven health & wellness informational platform.

About the Role
The Chief Content and Platform Digital Marketing Manager will be responsible for leveraging the most current and advanced AI tools and online paid tools to optimize our content creation and management processes for an informational platform within the health and wellness domain.

Responsibilities
- Assume ownership of the end-to-end content creation and management process on the AI-driven health information platform, ensuring the production of high-quality, informative content tailored to our target audience within the health and wellness space.
- Implement AI tools to automate and streamline marketing processes, including content generation, data analysis, audience targeting, SEO strategies, backlink acquisition, and organic traffic accumulation within the broader health and wellness domain.
- Utilize online paid tools for comprehensive market research, competitor analysis, precise audience segmentation, keyword research, and effective implementation of SEO techniques, enabling data-driven decision-making and successful marketing campaigns within the health and wellness industry.
- Continuously monitor and analyze key performance indicators (KPIs) to identify areas for improvement and implement strategies to optimize user engagement, traffic, conversion rates, and organic search rankings in the health and wellness space.
- Stay updated with the latest industry trends, AI advancements, digital marketing techniques, SEO algorithms, and backlink strategies within the health and wellness domain.
- Proactively recommend and implement innovative strategies to enhance the platform's competitiveness, drive its organic visibility, and accumulate organic traffic.
- Collaborate with the team to develop and execute SEO strategies, including on-page optimization, off-page optimization, link building, and content marketing, to improve organic visibility, keyword ranking, and website traffic within the health and wellness niche.

Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a strong focus on content creation and management within the health and wellness industry.
- Extensive knowledge and understanding of the broader health and wellness domain.
- Demonstrated ability to independently research and master new tools and techniques, leveraging them effectively to drive business initiatives.
- Proficiency in utilizing analytics tools to track and measure marketing performance metrics, including organic traffic, keyword rankings, and backlink acquisition, within the health and wellness industry.
- Strong experience in implementing SEO strategies, including on-page optimization, off-page optimization, link building, and content marketing, to improve organic visibility, keyword ranking, and website traffic.
- Excellent self-motivation and ability to work independently, setting and regulating your own time schedule.
- Strong analytical and problem-solving skills, with a strategic mindset and the capability to implement data-driven marketing strategies.
- Exceptional communication skills, as you will be collaborating remotely with the team.



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