Data-Driven Media Analyst
hace 1 día
Chevron is looking for a talented Data-Driven Media Analyst to leverage data to optimize media campaigns/media spend, improve Return on Ad Spend (ROAS), and other key media objectives. The ideal candidate will work with Lead Media Specialist and Digital Media specialist to acquire data from primary or secondary data sources, build and maintain key visualizations and analytics artifacts.
Main Responsibilities:
- Use analytics tools to measure the effectiveness of media campaigns.
- Acquire data from primary or secondary data sources and build and maintain key visualizations and analytics artifacts.
- Work with Sector marketing and Media teams to optimize data-driven decision making.
Requirements:
- Bachelor's degree or higher in Marketing or other relevant fields.
- 3+ years of marketing operations experience.
- Strong skills with the ability to analyze, organize, collect, and disseminate data with accuracy.
- Knowledge of current issues within the online media industry.
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