Global Brand Director
hace 2 semanas
Lead Vaccine Marketing Team
We are looking for a skilled and experienced professional to lead our vaccine marketing team in South Cone countries. The successful candidate will have a strong background in marketing and commercial areas, with at least 5 years of experience in marketing/commercial roles.
Key Responsibilities:
- Brand Positioning and Strategy: Develop and execute brand positioning and launch plans for vaccines across South Cone countries, ensuring alignment with business objectives for both public and private markets.
- Brand Planning: Define and execute short- and medium-term brand plans for the South Cone cluster, prioritizing efforts based on business opportunities and available resources.
- Cross-Functional Team Leadership: Lead and coordinate the brand team, consisting of Commercial, Market Access, Medical, and Public Affairs members, to ensure effective collaboration and execution of brand plans.
- Promotional Materials Development: Create promotional materials, validate brand-specific messages, and develop congress content in partnership with Medical, Regulatory teams, and creative agencies.
- Lay Public Campaigns: Implement campaigns to improve vaccine coverage rates (VCR) in targeted markets.
- A&P Budget Management: Timely manage advertising and promotion budgets to achieve objectives aligned with brand plans and affiliate goals.
- Stakeholder Engagement: Work closely with Customer Engagement and Digital teams to reinvent interactions with stakeholders, including clients, HCPs, KOLs, patients, and health authorities.
- Market Trend Analysis: Scan the environment for trends, initiatives, and opportunities to provide relevant insights and help shape new solutions for the market.
- Innovation and Collaboration: Develop and implement innovative projects to increase engagement from direct/indirect clients and be perceived as a key partner through value-added services.
- KPI Tracking and Optimization: Continuously monitor KPIs to learn and optimize action plans.
- Culture Building: Foster a local team culture that values collaboration, innovation, and digital transformation.
- Capability Building: Support capability building through insights and training for Sales Managers.
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