Digital Marketing Automation Specialist
hace 7 días
Company Overview:
ALK-Abelló A/S is a leading provider of allergy diagnosis and treatment solutions. We are committed to making life with allergies surprisingly simple.
Job Description:
We are seeking a detail-oriented and tech-savvy Marketing Automation Specialist to join our team. In this role, you will play a key part in optimizing our marketing processes and driving personalized customer engagement through marketing automation tools.
Key Responsibilities:
- Design, implement, and manage automated marketing campaigns using platforms like Braze, HubSpot, Marketo, Pardot, or similar tools.
- Build and optimize workflows, email templates, landing pages, and forms to support marketing initiatives.
- Segment and maintain marketing databases to ensure targeted and personalized communication.
- Collaborate with content and design teams to develop engaging assets for campaigns.
- Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI.
- Conduct A/B testing to optimize email performance, landing pages, and workflows.
- Ensure compliance with GDPR and other data privacy regulations in all marketing activities.
- Stay updated on the latest trends and advancements in marketing automation tools and techniques.
Qualifications:
- 2-3 years of professional experience in marketing automation or a related field.
- Hands-on experience with marketing automation platforms such as Braze, HubSpot, Marketo, Pardot, or similar.
- Strong understanding of email marketing best practices, lead nurturing, and CRM integration.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Knowledge of basic HTML/CSS for customizing email templates and landing pages (a plus).
- Excellent organizational skills and attention to detail.
- Strong communication skills and the ability to work collaboratively across teams.
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