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CRM Marketing Expert

hace 1 semana

Rosario, Santa Fe, Argentina Carrington A tiempo completo
About Carrington Mortgage Holdings:
Carrington Mortgage Holdings is a leading provider of mortgage and real estate services in the United States. Our company has a rich history of innovation and commitment to excellence, and we are proud to offer a unique opportunity for talented professionals to join our team. As an Email Marketing Specialist, you will play a critical role in helping us achieve our business objectives and deliver exceptional results for our customers.

Your Key Responsibilities:
• Develop and execute email marketing campaigns to drive engagement and conversion
• Collaborate with cross-functional teams to achieve marketing objectives
• Analyze campaign performance and provide insights to inform future strategies
• Design and develop email templates, landing pages, and forms to enhance user experience
• Manage and segment customer lists for targeted marketing campaigns
• Import data and map it to relevant fields in the CRM
• Construct and maintain workflows to streamline marketing processes
• Conduct A/B testing to optimize email campaigns and improve engagement

What You'll Need:
To succeed in this role, you will need strong analytical and problem-solving skills, excellent communication and project management skills, and the ability to work independently with minimal supervision. You should have a solid understanding of email marketing principles, including list management, segmentation, and campaign optimization. Experience with marketing automation platforms, such as HubSpot, is a plus. Prior experience in a mortgage or lending organization is also preferred.