Media Manager Specialist
hace 7 días
As a dynamic and fast-paced business, Betsson Group is seeking an experienced Media Manager to join its team in Buenos Aires. The ideal candidate will possess a strong background in media planning, with expertise in both digital and offline channels.
This role offers the opportunity to develop a deep understanding of media planning in international markets, particularly in Latin America. As a key member of the team, you will be responsible for supporting planning activities and aligning with central best practice guidelines.
Your primary focus will be on specific markets, including LATAM, where you will assess suitable TV programming, work closely with local marketing teams to identify optimal user experiences, and assist with campaign implementation, tracking, and reporting.
To succeed in this role, you will need to own the media planning process from brief to measurement framework, collaborate with the Analytics team on media data collection and optimization opportunities, and adapt media plans accordingly.
You will also support markets and regions with annual and quarterly media planning, coordinate regional marketing managers with 360 ATL + BTL planning, and ensure the collection of planned media within a central media planning tool.
This position requires a high level of cultural awareness, sensitivity, and language proficiency in Spanish as well as advanced English skills. Portuguese is a plus. You will work closely with the AdOps lead to oversee tracking, trafficking, and monitoring of digital campaigns.
Betsson Group recognizes that life at the company can be challenging and fast-paced, but rewarding for those who thrive in such an environment. If you're a go-getter, initiator, and adrenaline junkie always striving to push boundaries and challenge yourself, then this role may be suitable for you.
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