Content Strategist
hace 7 días
At Global University Systems, we're dedicated to empowering institutions and agents to achieve their goals. As a Community Manager, you'll play a pivotal role in driving content that conveys value and drives action.
The International Operations Department oversees the day-to-day operations for international sales teams, while the Business Innovation team focuses on designing and launching solutions to support a global network of Business Developers, institutions, and agents. The International Marketing Department helps institutions and their business development teams to empower their agency partners, serve student applicants, and build what's next in international student recruitment.
In this role, you'll work with international and brand marketing, as well as regional sales and partners, to fuel the growth of destination institutions. Your responsibilities will include creating content that drives demand, customer engagement, and traffic, with the aim of delivering a higher qualified sales pipeline and customer retention.
You'll write long-form and short-form content, as needed, for guides, testimonials, case studies, and product collateral. You'll also work closely with marketing managers to turn creative briefs into integrated marketing campaigns from LinkedIn ads to landing pages to one-pagers. Additionally, you'll collaborate with the full team of marketers to deliver on content marketing strategy and editorial plans.
The ideal candidate will be skilled in writing persuasive content, including for email, social posts, website updates, blogs, and landing pages. They will also be able to optimize content based on routine metrics of user traffic and engagement. Furthermore, they will assist in repurposing content across different mediums, including video and social media. Regular content audits and developing a content marketing strategy are also essential responsibilities.
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