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About Solstice: We're a digital transformation consulting firm that helps leading organizations drive innovation and growth through strategic partnerships. Our culture values creativity, productivity, and analytical thinking, and we're seeking a talented Crm Marketing Specialist to join our team.
Job Description: As a CRM Specialist, you'll play a key role in shaping our integrated CRM strategy, driving engagement through lifecycle programs, and developing targeted messaging for customers across various channels. You'll work closely with the sales and marketing teams to deliver personalized experiences that foster deeper relationships with clients and prospects.
Responsibilities:
- Develop and implement a CRM roadmap that drives engagement through personalized messaging.
- Build and segment lists for direct and interactive marketing campaigns.
- Develop and test customer segmentation and automated programs to increase conversion and customer lifetime value.
- Maintain customer database health and integrity.
Requirements:
- At least 2+ years of experience in CRM strategy and implementation.
- Experience with marketing automation platforms, preferably Salesforce Marketing Cloud and Hubspot.
- Strong analytical skills with proficiency in Excel.
- Bonus if you've worked with BI tools like Tableau.
