Marketing Automation Specialist

hace 4 días


Buenos Aires, Buenos Aires C.F., Argentina ConfiaRH A tiempo completo
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at ConfiaRH. In this critical role, you will be responsible for optimizing our marketing efforts and driving business growth through data-driven decision making.

Key Responsibilities:
  • Manage end-to-end workflow processes for marketing campaigns, ensuring timely delivery and adherence to deadlines.
  • Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels.
  • Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI.
  • Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot.
  • Excellent analytical skills with the ability to interpret data and drive actionable insights.


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