Performance Marketing Director
hace 2 días
About Launch Potato
\As a pioneering gaming company, we're dedicated to creating immersive and engaging experiences for our customers.
\We're seeking a skilled Performance Marketing Lead to develop and execute high-performing marketing campaigns that drive revenue growth and customer acquisition.
\Your Key Responsibilities
\- \
- Develop a holistic marketing strategy, incorporating data-driven insights, audience segmentation, and creative optimization.\
- Manage multiple campaign elements, including creative production, targeting, and tracking.\
- Build and implement effective project plans, leveraging data analytics and technical expertise.\
- Lead cross-functional teams to achieve marketing objectives and drive business results.\
- Stay up-to-date with industry trends, best practices, and emerging technologies to inform marketing strategies.\
- Prioritize and manage competing tasks, projects, and deadlines to meet business goals.\
- Foster a culture of continuous learning and improvement within the marketing team.\
- Maintain accurate records, reports, and analytics to measure campaign performance and ROI.\
- Collaborate with stakeholders to align marketing strategies with business objectives.\
- Represent the marketing team in executive meetings and presentations.\
- Drive innovation and experimentation to stay ahead of the competition.\
- Empower team members to take ownership of their work and contribute to decision-making.\
- Schedule regular check-ins with team members to provide feedback and coaching.\
- Provide clear direction, guidance, and resources to ensure team success.\
- Cultivate a positive and inclusive team culture, promoting diversity, equity, and inclusion.\
- Role model behaviors that reflect the company's values and mission.\
- Contribute to the development of marketing policies, procedures, and guidelines.\
- Ensure compliance with regulatory requirements and industry standards.\
- Implement process improvements to increase efficiency and effectiveness.\
- Communicate changes, updates, and successes to stakeholders.\
- Assess and mitigate risks associated with marketing activities.\
- Participate in crisis communications and issues management.\
- Recommend budget allocations and resource deployment to achieve marketing objectives.\
- Monitor and report on marketing spend, ROI, and customer engagement metrics.\
- Present findings, insights, and recommendations to senior leadership.\
- Collaborate with the product team to integrate marketing strategies with product development.\
- Help shape the company's brand identity and messaging.\
- Develop thought leadership pieces, blog posts, and social media content.\
- Engage with influencers, partners, and vendors to amplify marketing efforts.\
- Plan and execute events, activations, and experiential marketing initiatives.\
- Coordinate with internal teams to create seamless customer experiences.\
- Establish partnerships with external organizations to enhance marketing capabilities.\
- Maintain relationships with suppliers, vendors, and third-party providers.\
- Research and recommend new tools, technologies, and platforms to improve marketing operations.\
- Define and execute the company's digital marketing strategy.\
- Develop and implement targeted advertising campaigns across multiple channels.\
- Create and curate engaging content for social media, email, and website.\
- Monitor and optimize marketing performance using data analytics and A/B testing.\
- Align marketing strategies with business goals and objectives.\
- Conduct competitor research and analysis.\
- Identify and capitalize on new business opportunities.\
- Support the sales team with lead generation and conversion.\
- Develop and maintain a deep understanding of customer needs and preferences.\
- Drive customer loyalty and retention through personalized experiences.\
- Enhance the overall customer experience across touchpoints.\
- Streamline and automate marketing processes wherever possible.\
- Utilize technology to improve marketing efficiency, accuracy, and speed.\
- Continuously evaluate and improve marketing performance metrics.\
- Communicate effectively with stakeholders, including executives, customers, and employees.\
- Be adaptable and willing to pivot when circumstances change.\
- Seek out new ideas and opportunities for growth and improvement.\
- Take calculated risks to drive innovation and progress.\
- Maintain confidentiality and handle sensitive information with care.\
- Other duties as assigned by management.\
BetWarrior Values
\We're committed to living by these values:
\- \
- TAKE RESPONSIBILITY: For your actions and progress, for our internal and external community.\
- BE FAIR: Treat others like you want to be treated.\
- STRIVE FOR EXCELLENCE: In your own performance and in ensuring the quality of our products and service.\
- BE CURIOUS: To learn and grow all the time.\
- EMBRACE INNOVATION: Explore creative opportunities and love the unconventional.\
- HAVE FUN: Make gaming great entertainment and our workplace exciting.\
- #J-18808-Ljbffr\
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