Performance Marketing Director

hace 3 días

Buenos Aires, Buenos Aires C.F., Argentina Launch Potato A tiempo completo

About Launch Potato

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As a pioneering gaming company, we're dedicated to creating immersive and engaging experiences for our customers.

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We're seeking a skilled Performance Marketing Lead to develop and execute high-performing marketing campaigns that drive revenue growth and customer acquisition.

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Your Key Responsibilities

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  1. \
  2. Develop a holistic marketing strategy, incorporating data-driven insights, audience segmentation, and creative optimization.\
  3. Manage multiple campaign elements, including creative production, targeting, and tracking.\
  4. Build and implement effective project plans, leveraging data analytics and technical expertise.\
  5. Lead cross-functional teams to achieve marketing objectives and drive business results.\
  6. Stay up-to-date with industry trends, best practices, and emerging technologies to inform marketing strategies.\
  7. Prioritize and manage competing tasks, projects, and deadlines to meet business goals.\
  8. Foster a culture of continuous learning and improvement within the marketing team.\
  9. Maintain accurate records, reports, and analytics to measure campaign performance and ROI.\
  10. Collaborate with stakeholders to align marketing strategies with business objectives.\
  11. Represent the marketing team in executive meetings and presentations.\
  12. Drive innovation and experimentation to stay ahead of the competition.\
  13. Empower team members to take ownership of their work and contribute to decision-making.\
  14. Schedule regular check-ins with team members to provide feedback and coaching.\
  15. Provide clear direction, guidance, and resources to ensure team success.\
  16. Cultivate a positive and inclusive team culture, promoting diversity, equity, and inclusion.\
  17. Role model behaviors that reflect the company's values and mission.\
  18. Contribute to the development of marketing policies, procedures, and guidelines.\
  19. Ensure compliance with regulatory requirements and industry standards.\
  20. Implement process improvements to increase efficiency and effectiveness.\
  21. Communicate changes, updates, and successes to stakeholders.\
  22. Assess and mitigate risks associated with marketing activities.\
  23. Participate in crisis communications and issues management.\
  24. Recommend budget allocations and resource deployment to achieve marketing objectives.\
  25. Monitor and report on marketing spend, ROI, and customer engagement metrics.\
  26. Present findings, insights, and recommendations to senior leadership.\
  27. Collaborate with the product team to integrate marketing strategies with product development.\
  28. Help shape the company's brand identity and messaging.\
  29. Develop thought leadership pieces, blog posts, and social media content.\
  30. Engage with influencers, partners, and vendors to amplify marketing efforts.\
  31. Plan and execute events, activations, and experiential marketing initiatives.\
  32. Coordinate with internal teams to create seamless customer experiences.\
  33. Establish partnerships with external organizations to enhance marketing capabilities.\
  34. Maintain relationships with suppliers, vendors, and third-party providers.\
  35. Research and recommend new tools, technologies, and platforms to improve marketing operations.\
  36. Define and execute the company's digital marketing strategy.\
  37. Develop and implement targeted advertising campaigns across multiple channels.\
  38. Create and curate engaging content for social media, email, and website.\
  39. Monitor and optimize marketing performance using data analytics and A/B testing.\
  40. Align marketing strategies with business goals and objectives.\
  41. Conduct competitor research and analysis.\
  42. Identify and capitalize on new business opportunities.\
  43. Support the sales team with lead generation and conversion.\
  44. Develop and maintain a deep understanding of customer needs and preferences.\
  45. Drive customer loyalty and retention through personalized experiences.\
  46. Enhance the overall customer experience across touchpoints.\
  47. Streamline and automate marketing processes wherever possible.\
  48. Utilize technology to improve marketing efficiency, accuracy, and speed.\
  49. Continuously evaluate and improve marketing performance metrics.\
  50. Communicate effectively with stakeholders, including executives, customers, and employees.\
  51. Be adaptable and willing to pivot when circumstances change.\
  52. Seek out new ideas and opportunities for growth and improvement.\
  53. Take calculated risks to drive innovation and progress.\
  54. Maintain confidentiality and handle sensitive information with care.\
  55. Other duties as assigned by management.\

BetWarrior Values

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We're committed to living by these values:

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  • \
  • TAKE RESPONSIBILITY: For your actions and progress, for our internal and external community.\
  • BE FAIR: Treat others like you want to be treated.\
  • STRIVE FOR EXCELLENCE: In your own performance and in ensuring the quality of our products and service.\
  • BE CURIOUS: To learn and grow all the time.\
  • EMBRACE INNOVATION: Explore creative opportunities and love the unconventional.\
  • HAVE FUN: Make gaming great entertainment and our workplace exciting.\
  • #J-18808-Ljbffr\

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