Digital Marketing Strategist

hace 6 días


Buenos Aires, Buenos Aires C.F., Argentina Hewlett Packard Enterprise A tiempo completo

Job Description:
This role is responsible for planning, supervising, and analyzing digital campaigns to drive business objectives in different stages of the customer journey.

Key Responsibilities:

  • Develop and execute strategic marketing campaigns aligned with business goals.
  • Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
  • Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors.
  • Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization.
  • Leverage digital marketing channels to maximize campaign key indicators and increase sales.
  • Provide results analysis, including findings and detected trends, in a report to share with other teams.

Requirements:
Bachelor's degree in Business Administration, Marketing, Digital Marketing, Ecommerce or related field. At least 5 years of experience in Digital Marketing or Ecommerce in a similar role.

Preferred Skills:
Analytical thinking and problem solving. Leadership and teamwork skills. Proactive. Excellent communication skills. Responsible. Resilient and works well under pressure. Strategic thinking. Results-oriented.



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