Senior Data Analytics Marketing Specialist
hace 4 semanas
We are seeking a highly skilled Digital Analytics Manager to join our team at Indicia Worldwide. This is a brand new role based on an expanded client scope, providing an excellent and personalized service to a client-based across Europe.
The successful candidate will have a proactive attitude towards their own learning and be eager to develop new skills and knowledge in digital marketing analytics. They will be responsible for being an SME for the agency for GA, GTM, and Paid Platform tracking.
Key Responsibilities:- Google Analytics Management
- Configure and maintain multiple GA properties across markets to ensure consistent and accurate tracking.
- Manage GA custom events, metrics, dimensions, and audiences across markets to support campaign activity and reports.
- Provide best practice advice on optimal configuration options to meet client reporting needs.
- Google Tag Manager
- Work with clients to develop and implement clear and consistent tagging strategies looking for new opportunities to improve reporting capabilities and deliver new insights.
- Maintain tags, triggers, and variables across multiple markets.
- Ensure full QA of new tags is completed prior to implementation.
- Collaborate with developers where necessary to review data layers and make improvements.
- Paid Platforms Tagging
- Ensure correct tagging for each new campaign launch across markets is set up across all channels such as Google Ads, Meta, and LinkedIn.
- Support delivering reporting requirements where applicable for new channels.
- Reporting
- Work with multiple stakeholders to understand reporting requirements and brief into BI team for creation of automated dashboards.
- Oversee the creation of multiple campaign reports, ensuring they are accurate from a data perspective and delivered to deadlines.
- Focus on automation and efficiency, looking to improve reporting efficiency wherever possible.
- Compliance and Best Practice
- Have a firm understanding of how data should be used and what can and cannot be done within platforms to ensure compliance.
- Stay up-to-date with all the latest changes to GA, GTM, and relevant platforms, ensuring clients are aware of any updates that would impact them.
The ideal candidate will have good communication and stakeholder management skills, ability to prioritize requests, and keep relevant parties updated with progress. Coding skills such as JavaScript will be an advantage. The successful candidate must be able to work with international stakeholders and have a self-starter mentality.
What We Offer:- 25 days holiday + bank holidays + 1 day for your birthday
- Life assurance
- Health insurance
- Enhanced parental leave
- Automatic enrolment into the pension scheme upon start date
- Reward Gateway
- Annual leave purchase scheme
- Seasonal ticket travel loan
- Cycle-to-work scheme
This role can be based on a remote basis with some travel to one of our offices or a client office. We are an equal opportunities employer and will make any reasonable adjustments to accommodate the needs of all candidates.
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