Content Marketing Analyst, Webinars

hace 3 meses

Buenos Aires, Argentina Avature A tiempo completo

Our Marketing Team works to leverage the Avature product in the global HR market. They work together with important customers worldwide to promote our brand and attract new customers. With this objective, online tools are fundamental to reach different audiences around the globe—understanding both the audience and the effectiveness of these tools is essential to use them in the best possible way, and thus expand our market. We’re seeking an incredibly organized, talented and passionate content writer to take a key role in driving our webinar program forwards. Using your linguistic capabilities you'll create timely, engaging and educational content that captivates new audiences, drives webinar registrations, enhances in-session engagement, and boosts conversion rates. Your success will expand Avature’s global reach; you will support our motto of ‘making our customers famous’ and help position the Avature brand as leader in HR software.
Your challenges and objectives
- Play a key role in the planning, creating and executing our webinar sessions.
- Help define strategic webinar marketing approach to increase awareness, registration and attendee rates
- Improve lead generation, quality, tracking and overall ROI
- Suggest ways to improve and optimize internal processes and the management of webinars
- Work cross-functionally with other Avature teams such as Sales, Product Marketing, and Studio
- Develop a deep knowledge of our product and its functionalities

Your day-to-day activities
- Regularly and proactively write effective, clear blog articles that support our webinar themes and overall product awareness
- Use SEO best practices to improve the visibility of your blog posts and webinar registration pages
- Detect patterns of success, and improve overall ROI through effective measurement and reporting
- Support product marketing in the production of PowerPoint presentations ensuring their engaging, concise and visually appealing
- Act as a project manner to ensure our webinars work as clock work, outlining tasks and ensuring all deliverables are met on time
- Participate in creating other materials, such as videos, blogs, e-books, etc.
- Analyze and report on the performance of Avature’s webinar sessions, and suggest ways to improve them

About you
- High level of proficiency in spoken and written English
- Experienced content writer
- Excellent team player and collaborator
- Comfortable with tight deadlines
- Proactive, self-driven, highly organized
- SEO experience is a plus
- Tech-savvy

About us
Avature is a market leading enterprise SaaS Solution provider for global talent acquisition and talent management. We have a strong commitment to high quality engineering and customer service and are recognized innovators in the very large company market. We currently work with over 650 companies worldwide, including 110 of the Fortune 500, all of the Big Four consulting firms, the largest banks and manufacturers in the world, and five governments.
We design, build, implement, and support our product ourselves. With 26 releases a year and a strong commitment to innovation and quality engineering, our private cloud platform has become the product choice for the very large global organization.
At Avature, we value opportunities to learn and grow within a dynamic, creative, and collaborative environment. We encourage autonomy and empower our people to approach challenges innovatively while bringing their unique perspective to the table. We offer a career development program that supports continuous learning and thoughtful leadership, and that meaningfully impacts each individual’s professional trajectory.
What we offer
A fast-paced, energetic, and engaging environment.
Flexible hours.
Work remotely or come by the office as much as you want.
Four salary reviews per year.
Option to earn part of your salary in US dollars.
Three weeks vacations from the first year.
Four weeks paternity leave.
OSDE 310 health coverage (family plan).
Four days a year to attend events related to professional development.
End of year week off (December 26 to 31).
Internet service expenses.
Birthdays off.
An organizational culture that empowers everyone to be themselves is key to thrive in business, but more importantly, it is a pathway for creating a more equitable society. Avature fosters a diverse and inclusive environment and celebrates that each unique person brings something different to our team. We are committed to considering all qualified applicants equally and to promoting equal opportunities within our organization.

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