Creative Strategist
hace 3 semanas
At Ready Set, we make new video ads for Facebook, Instagram and TikTok every week for large clients like Cerebral, Hims, NordicTrack, Weight Watchers and more.
It's like Saturday Night Live: Monday we're writing on a new script and the rest of the week our producers and editors work to get it made. The ad then goes into testing and we get to learn if it's a hit or not. Coming up with ads that have a 7-figure impact for clients is an awesome feeling and a GREAT product to sell. We have grown revenue 300% y/y without anyone in either sales or marketing.
Strategists guide the entire creative process of ads, from the initial brainstorming to the final, client-approved, money-making product.
This means getting a say in the building blocks of the ad: researching a product and its previous marketing campaigns, writing wildlines and casting talent, and working with producers to storyboard and execute studio-quality product shoots.
It also means scripting the actual spots, supervising the edit, and diving into creative insights to determine what you're going to make next. Think of it like SNL: every week you're writing ads and getting to see them come to life in front of you. Then, you get to present your creative to clients and send it to testing, where you learn if it's a hit: i.e. whether it sells a lot more products than the ads they were previously running. Coming
up with ads that have a 7-figure impact for clients is an awesome feeling
**What you're good at**:
- Writing. You're a great communicator who can write like people talk.
- Taking feedback. You're open to learn new things, openly.
- Thinking strategically. You have a reason for doing everything you do, and can learn and
pivot quickly when presented with new findings.
- Communication. Whether it be to clients or amongst teammates, you can effectively
convey your ideas in a way that is transparent and ego-less.**Bonus points for**:
- Video. You've worked with video in some capacity and are comfortable with it.
- Visual narrative. You understand that pictures are worth more than 1000 words and can
compose meaningful, persuasive shots.
**You are**:
- Accessible, responsive and diligent - we move fast and reliability is key.
- Humble, coachable - takes feedback well. We are always learning from each other.
- Self-motivated - a doer. We give everyone at Ready Set a ton of freedom.
- Someone who works well remotely. We are a fully remote company.
- Collaborative - works well with others. Our team is diverse, from all over the world
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