Research Analyst
hace 1 semana
At R/GA, we design businesses & brands for a more human future. Uncovering truths about people - the deep insights into their hearts and minds - is a critical part of how we achieve this. What motivates people? What are their explicit as well as unspoken needs? What do brands need to do in order to become more relevant? Where can brands play a more significant role?
Research at R/GA aspires to reveal these human truths and ultimately inspire the strategy, consulting, and creative teams with the right understanding of consumer and business-to-business audiences.
The R/GA Research team serves as the engine that powers research for the company. Because of the fast pace of our business as well as our unique perspective and services, we conduct most of this research in-house. Our capabilities work across R/GA offices, designing, implementing, and analyzing research across client projects, new business efforts, and marketing initiatives.
We are guided by the principle of continuously evolving the nature of research to inspire and elevate the work. We constantly work to improve our processes and techniques, working closely with the R/GA´s Marketing Sciences and Strategy teams.
Up to date we implemented research in 23 countries and 11 languages. We conduct primary research for client projects, pitches, marketing initiatives, and internal projects. The type of research fuels a wide variety of use cases, including:
- Creative testing
- Audience attitudes and usage
- Segmentation
- Brand equity analysis; drivers and differentiation
- Usability testing
- Audience discovery
**On any given day you might**
- Contribute to several research projects, in various phases of completion, happening simultaneously
- Program surveys into Decipher (the survey platform we license)
- Conduct quality assurance and testing on programmed surveys
- Actively manage fieldwork and logistics of quant projects
- Clean data and create final data sets through statistical analysis/creating signals of bad respondents
- Analyze respondent-level data
- Contribute to the creation of research reports
- Manage the logistics of qualitative projects - from project scoping to completion
- Work closely with the research team, as well as strategy and production teams to ensure that research deliverables achieve the project parameters/requirements and inspire strategy and creative work
- Work with colleagues in multiple markets
Additionally, you might on any given day
- Use syndicated data and tools to inform projects
- Optimize research templates and ensure they are properly applied
- Assist with inputting costs into the finance system and allocated to the right projects
- Update normative/aggregated analyses across projects
**People who are successful in this role are**:
- Able to quickly learn new tools and concepts
- Highly collaborative
- Demonstrably passionate for market and consumer research
- Experienced with quantitative and qualitative market research projects
- Experienced analyzing data, using statistical concepts and techniques
- Adept at balancing working on multiple projects simultaneously
- Comfortable following processes and keeping projects organized
**You bring**
- 1-2 years of experience in a market research or related role at an agency or research supplier
- Fluent English
- A Bachelor's degree in economics, statistics, business, marketing, or social sciences
- Experience with analyzing raw/respondent-level research data
- Knowledge of core statistical concepts related to market research including regression, chi-square, factor analysis, significance tests, etc.
- Working knowledge of/experience with data analysis tools such as SPSS, R, Infotools, Marketsight, etc.
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