Product Specialist
hace 6 meses
**Product Specialist - B2C Marketing**
Somos **Nespresso** y estamos orgullosos de ser una de las unidades operativas de Nestlé de más rápido crecimiento.
Nuestro apasionado equipo, con mentalidad emprendedora ha transformado **Nespresso** en una referencia en la categoría del café en cápsulas y una de las marcas de mayor credibilidad del mundo. La causa de nuestro crecimiento viene de nuestro compromiso con la investigación y desarrollo. Garantizamos la calidad de nuestro producto, siendo muy cuidadosos en todo el proceso productivo, desde el aprovisionamiento de nuestros ingredientes, la producción hasta la comercialización de nuestros productos de café premium.
La sede de nuestra matriz corporativa está en Lausanne, Suiza y estamos presentes en más de 80 países, con más de 12,000 colaboradores a nível mundial.
**Resumen de la posición**
**Lugar de trabajo**: Vicente López, Buenos Aires, Argentina
**Negocio**: Nespresso
**Área**:Marketing
- B2C
**Tipo de Contrato**: Full time
**FG**: I
**Propósito de la posición**:
Brindar soporte al Marketing Manager B2C para implementar la cartera de productos de máquinas traduciendo el IAP a las necesidades del mercado, ejecutar el calendario de CX&I e iniciar iniciativas locales específicas del mercado. Liderar e impulsar la estrategia promocional de adquisición y conversión en los diferentes canales junto con CX&I.
**Un día en la vida de**
- Alinear y definir la estrategia de adquisición de la compañía
- Definir y manejar el portafolio y stocks para canales
- Desarrollar, analizar e implementar campañas de reclutamiento en los canales
- Revisar el rendimiento de la cartera de forma continua para comprender y liderar posibles optimizaciones
- Desarrollar & adaptar el plan de comunicación de lanzamientos de máquinas y experiência del consumidor a lo largo de su vida como CM
- Desarrollar campañas de marketing, comparar el desempeño local con las mejores prácticas internacionales y proporcionar información para la previsión de ventas mensuales del portfolio del canal, en estrecha cooperación con los canales y Data & Insights
- Liderar la ejecución de todos los lanzamientos permanentes y no permanentes (IAP) en el área de máquinas y planes de adquisición
- Implementar la ejecución del calendario CRM
- Implementación y ejecución de vidrieras en los canales trade / Boutiques
- Actualización de comunicación en los canles (precios, promociones)
- Desarrollo y ejecución de eventos y activaciones de campañas y fechas especiales.
**Lo que te hará exitoso**
Graduados de carreras de Administración de Empresas, Marketing, Comercialización, Comunicación Social o afines
- Mínimo 4 años de experiência en Marketing **(deseable)**:
- Nível de inglés avanzado **(excluyente)**:
- Manejo de paquete Office nível avanzado **(excluyente)**:
- Experiência previa en Project Management **(excluyente)**:
- Capacidad para trabajar en el análisis de datos **(excluyente)**:
- Capacidad de adaptación a diferentes contextos.
- Capacidad de trabajo en equipo
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