Marketing Copywriter

hace 2 semanas

Buenos Aires, Argentina Trafilea A tiempo completo

**About Trafilea**

Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.

Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation.

We have over 300 hundred employees working around the world, connected by the same purpose and core values. Our support for this new way of working has led to being featured in Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.

We are looking for dynamic, dedicated, and committed individuals with a strong desire to grow, that can drive the brand forward on its truly exciting journey.

Do you want to know more about our Brands? Shapermint& Truekind.
- **We are looking for a Semi-senior Copywriter to ensure we are delivering a consistent message across multiple channels. Sustain guidelines and high standards of sales and content communications based on the touchpoint and the objective (sales or branding). Someone who thrives in a cross-functional environment to plan, manage and execute ambitious initiatives collaborating with acquisition, retention, Branding and Growth marketing to understand their revenue and growth objectives, capitalizing on copywriting and integrating it across every channel and customer journey.**_

**Expected outcomes & responsibilities**
- Create persuasive, conversion-focused marketing communications using established direct-response selling techniques.
- Conception, execution, and refinement of direct response, and conversion marketing for integrated, cross-channel communications that drive profitable growth for acquisition and retention.
- Understand the science behind our creative performance in paid social ads to create scripts, video texts, and storyboards to improve our angles and communications.
- Collaborate with acquisition, retention, and Growth marketing to understand their revenue and growth objectives, capitalizing on content and integrating it across every channel and customer journey. Identify requirements, processes, and deadlines.
- Create strategies and lead the execution for touchpoints in which branding can drive short-term and mid-term growth with a performance-driven and result-oriented approach.
- Ensure the right communication is being used across touchpoints making a clear difference between selling and doing “branding”.
- Ensure the best outcome possible for creative briefs, presentations, or communication guidelines, reviewing the details and specific requirements.

**Job requirements**
- 5+ years of brand marketing experience or related fields of marketing management in the eCommerce fashion or intimate landscape.
- Experience running a wide variety of marketing programs and campaigns from ideation through to execution.
- Ability to translate product, trend and merchandising information/strategies into marketable product messages.
- Strong leadership skills, detail-oriented, organized and self-motivated.
- Demonstrate attention to details and ability to see the big picture.
- Continuous learning and Growth mindset.
- Result and business-oriented person.
- Strong interpersonal & communications skills to engage and influence team members
- Good analytical skills.
- Content/Copy strategy skills are a must.
- UX / UY skill is a plus.
- SEOL skill plus.

**What We Have to Offer**
- Proximity doesn’t influence productivity. As a globally distributed team, you can live and work wherever you want.
- A rich experience including the opportunity to collaborate with world-class talents. Encouraging transparency and open communication to all.
- A data-driven, dynamic, energetic work environment, full of talented, goal-oriented, and empathetic people working together to grow and develop both as professionals and human beings.
- A safe space to be who you truly are. We embrace and support diversity, equity and work hard every day to keep becoming more inclusive.
- Openness to new ideas and initiatives: You can always join a squad, tribe, or committee, start new ones. Bring your hobbies and passions and transform them into projects

For more benefits please visit our Trafilea web Site.

**Job Types**: Full-time, Contract

**Salary**: Up to $250,000.00 per month

Application Question(s):

- Share your LinkedIn profile link
- Share your portfolio in a link
- How many years of experience do you have as a marketing copywriter?
- Do you have experience running a wide variety of marketing programs and campaigns from ideation through to execution? Explain.
- How many years of experience do you have in brand marketing or related fields of marketing management in the eCommerce fashion, apparel, beauty or intimate landscape?

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