Growth Specialist
hace 5 meses
Funciones
A nível estratégico Definir el plan de growth de PDA en conjunto con la CMO. Definiir en conjunto con Head of Business Strategy & Planning of los objetivos de segmento y de new logo. Diseñar la estructura de implementación de los diferentes segmentos y territorios. Participar de las decisiones estratégicas a nível organización (desde adquisición hasta plan de fidelización de clientes en todos los canales de comercialización de PDA). Definir los objetivos y resultados claves (OKRs) trimestralmente..
A nível ejecutivo Diseñar y coordinar la ejecución del plan de Growth junto al equipo de Operaciones (preventa-sales-customer success). Generar reportes mensuales de todos los canales de PDA por segmento y territorio. Recibir inside y feedback constante del equipo de Lead Experience para las campañas de adquisition. Coordinar el equipo de contenido para implementar una estrategia de SEO a largo plazo en todos los activos digitales de PDA (Blog, Portal de Clientes, Web, Rocking Talent, School of Talent). Garantizar la generación de leads MQLs constante para la alimentación de las áreas comerciales en todos los territorios de PDA. Desarrollar y medir el ROI de las acciones mensuales de marketing en todos los canales/segmentos y territorios foco. Investigar y analizar tendencias de la industria para aportar a la visión de mediano y largo plazo de la organización. Gestionar el presupuesto del área de adquisición y fidelización para todos los canales de PDA. Monitorear y analizar datos para entender el comportamiento del usuario en todo el buyer journey, pudiendo colaborar con el diseño de su experiência en PDA y el roadmap de producto. Trabajar de manera colaborativa con los equipos de producto, tecnología, ventas y customer success para optimizar todo el funnel: desde la adquisición hasta la fidelización de clientes de PDA en todos sus canales y sus segmentos. Generar informes de gestión y presentar a la CMO. Diseñar los objetivos mensuales de adquisition para el equipo de lead experience. Monitorear los resultados según los objetivos planteados para lead experience.
Somos una compañía global que desarrolla, implementa y transfiere herramientas tecnológicas y programas innovadores para la gestión integral del talento. Dar la oportunidad a las personas de encender su singularidad. Desde PDA queremos que todas las personas puedan encontrar y expresar esa singularidad, desarrollar su potencial y alcanzar su talento exponencial.
**Requisitos**:
Experiência de por lo menos 3 años como specialist o similiar.
Buscamos personas del rubro de Comercialización, Marketing, Comunicación, Administración de empresas, Negocios internacionales, Licenciatura en publicidad, y afines.
Dominio de inglés avanzado (excluyente).
Conocimientos en SEO-SEM, Google Awards (excluyente).
Beneficios
**#SlowMotionModoON. Soft landing paternidad**: Soft landing de 1 mes part time (trabajo medio día) o 1 mes máximo de licencia sin goce de sueldo.
PapáQueremosQueCambiesMuchosPañalesMpas. Licencia de paternidad extendida con goce de sueldo.
MamáQueremosQueCambiesMuchosPañalesMás. Licencia de maternidad extendida con goce de sueldo.
**#SlowMotionModoON. Soft landing maternidad**: *5to mes: 5 horas de trabajo diarias *6to mes: 6 horas de trabajo diarias *Hasta los 12 meses 1 hora menos de trabajo diaria (7 hs).
LaRebeliónDerechoDePiso. Días de vacaciones con poca antigüedad: 7 días de vacaciones, aunque la fecha de ingreso sea posterior al 30/06.
**#QueremosPasarMásTiempoConPapáNoel. Semana fin de año**: Semana libre entre navidad y año nuevo, que no cuenta para el cómputo de vacaciones correspondientes.
**#TodosLosDíasSonCarnaval. Horario de verano**: Durante 2 meses de verano, los viernes se trabaja hasta el mediodía.
**#ModoNerdOn. Días de estudio sin tope**: Días de estudio sin tope anual para estudiantes de carreras universitarias, terciaria o de posgrados.
**#MySingularDay. Día de cumpleaños**: Día libre por cumpleaños.
**#CharlaConTusCompañerosAKMdeDistancia. Oficina flex**: Trabajo remoto desde cualquier lugar en donde desees.
**#CajitaFelizADomicilio. Cumpleaños de hijos/hijas**: Padres y madres pueden tomarse un día los días de cumpleaños de sus hijos.
**#NosGustanLasPrecuelas. Adaptación escolar**: Horarios flexibles para madres y padres en adaptación escolar y actos de colegio.
**#SingularsAlCuadrado. Hijos/Hijas en la oficina**: Podemos recibir a hijos pequeños en la oficina cuando por alguna razón no puedan quedar en casa o en su jardín/guardería.
**#Prepaga SWISS MEDICAL**: Para todo el grupo familiar.
**#CUPONSTAR**: Acceso a miles de descuentos en comercios y actividades.
**#CLUBDEBENEFICIOS**: Acceso a descuentos exclusivos en productos.
**#ROCKINGTALENT**: Suscripción a la Revista Online de #RRHH, #Negocios, #Tecnología, #DataScience y mucho más.
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