Trade & Shopper Marketing Ph

hace 1 mes

Capital Federal Buenos Aires, Argentina Philips A tiempo completo

**Job Title**: Trade & Shopper Marketing PH

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better**

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

**You are responsible for**
- **
Defines with Consumer Marketing leader local shopper activation **planning **and makes it customer specific (delivers input to Integrated Key Account plan incl. Local **Shopper **Activation Plan), in line with overall Local Marketing Activation plan (LMAP)**:

- ** Initiate and **realize **local or regional trade marketing actions and promotions on the basis of the recommendations, **in **order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution **channel**:

- ** Define and formulate observations and recommendations for new activities through analysis **of **sales data and through monitoring the success of the trade marketing activities. Defines **requirements **for the shopper research (execution in I&A)**:

- ** Manages performance of P-spend, within **the **framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store **activation, **both on
- and offline.**:

- ** Implement, maintain and improve trade marketing tools, allocate the **necessary **budget and guard the service level agreements with the supplier (manage the local supplier **roster **in close collaboration with procurement)**:

- ** Closely cooperate with Sales Leader in the Market to **realize **sales targets at key customers, and provides input for local channel Strategy - Optimizes **(offline/**online) shelve (portfolio, price points, promotions), owning instore and online excellence **execution **to drive brand preference, increase conversion and basket size**:

- ** Developing and executing **integrated **management framework of attracting, training, motivating, and retaining promoters and **merchandisers. **Responsible for retail training, customer POS and conceptual selling (trade decks, etc)**:
**To succeed in this role, you’ll need a customer-first attitude and the following**
- ** University studies with -2 years of related experience**:

- ** Trade marketing experience in an international consumer goods business environment.**:

- ** Experience with product market introductions.**:

- ** Experience in e-commerce and driving and optimizing shopper activation in online retail environments based on shopper data and insights**:

- ** Strong track record of driving online foundational excellence.**:

- ** Experience with planning and general budget management.**:

- ** Stro commercial skills in bringing the brand plans to life in retail environment (both off-line & online)**:

- ** Good interpersonal skills and ability to prioritize and work deadlines.**:

- ** Able to identify and create a compelling trade story from data & shopper insights.**:

- ** Englis (written & verbal ) is required.**:
**In return, we offer you**

To grow your career in a company that values the interaction between technology and people. You can join an innovative health company that makes a real difference to people lives. You will be surrounded by passionate, insightful colleagues who share your drive to create superior customer experience. Your work will be challenging and full of opportunities for growth. Variety and challenge will be part of your daily routines.

**How we work at Philips**
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

- We believe in the importance of impactful collabor

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