Referrals Specialist

hace 4 semanas


Capital Federal Buenos Aires, Argentina Global66 A tiempo completo

Somos una Tribu de más de 200 personas de diferentes nacionalidades, situadas en distintos países de Latam, con oficinas en Chile, Argentina, Perú y Colombia.
Alcanzamos juntos nuestro máximo potencial y somos expertos en lo que hacemos, con un fuerte Customer Centric Mindset: Estamos siempre enfocados en nuestros clientes

Estamos construyendo el próximo Neobanco Global de Latam y nada mejor que hacerlo con un gran equipo de trabajo, lleno de grandes talentos que se desafían todos los días para crear las mejores ideas, romper los límites de lo imposible y tomar riesgos que los lleven a lograr los resultados.

**Tu próximos desafíos**:
Global66 buscar ser el principal banco digital de América Latina.

Como resultado, cuenta con el desafío de generar ventajas competitivas en el largo plazo adquiriendo clientes de la forma más eficiente posible. Es allí donde radica el desafío del **Referrals Specialist** siendo responsable de liderar el canal de Referidos, convirtiéndolo en el principal canal de adquisición del grupo.

Apalancará su conocimiento en Data para analizar e implementar la combinación de incentivos y metas idónea para cada mercado, segmento y tipo de cliente en función de lograr la viralidad del programa de forma sustentable (payback). Como líder del canal, se espera que trabaje junto a todos los equipos comerciales del grupo de forma tal de coordinar los esfuerzos necesarios para comunicar y comercializar el programa de forma transversal.

Reportará al Regional Manager, responsable del crecimiento en cada mercado donde Global66 opera.

Tus responsabilidades serán:

- Definir las diferentes oportunidades del Programa de Referidos según el segmento de clientes, perfil demográfico, país, casos de uso y otras variables.
- Comercializar el Programa a través de todos los canales disponibles.
- Deep dive en el comportamiento de nuestros promotores a la hora de referir clientes (n° de invitaciones, ratio de conversión, tiempos en cada etapa del funnel).
- Análisis descriptivo y predictivo respecto de la transaccionalidad de los referidos de nuestros promotores, estimando el volúmen y revenue de los invitados de cada segmento y mercados.
- Diagramar los flujos de cada máquina de CRM para mapear el Journey de nuestros clientes.
- Implementar campañas de retargeting y Ads online junto al equipo de Paid Media (ej: display) para la promoción y conversión de promotores.
Asegurarse que funcione correctamente los diferentes flujos implementados (comunicación, pago, cupones, mensajes).
- Analizar el open rate e impacto de las iniciativas asociadas a mailing, retargeting, notificaciones push.
- Generar un reporte mensual respecto de la evolución del Programa, definiendo y midiendo sus KPIs como así también resumir los cambios efectuados y/o próximos a efectuarse (incentivos, metas, flujos, mensajes, etc).
- Validar las piezas con las cuales comunicamos el Programa.
- Comunicar transversalmente el Programa a todos los equipos para asegurar su correcto funcionamiento.
- Ejecutar benchmarks de mercado de diferentes programas y players de la industria local e internacional.

**¿Qué buscamos?**:

- Estudios Universitarios completos de Ingeniería, Economía o similar.
- 2 años de experiência en consultoría estratégica, growth, análisis de datos o cargos similares.
- Conocimiento de SQL, herramientas de visualización (Power BI, Tableau u otro)
- Deseable conocimiento y uso de herramientas como Iterable, Segment, Appsflyer.

**Beneficios**:
Somos un equipo de alto rendimiento, eso significa que estar aquí es ser de los mejores. Estamos orgullosos de representar a Global66 y de ser parte de esta tribu.

Valoramos la diversidad y sólo tenemos espacio para los que tienen hambre de crecimiento

Algunos beneficios más:

- Te ofrecemos 300 USD para educación continua
- Cupón de descuento mensual en transferencias y compra de monedas por nuestra app
- Dress Code libre
- Día libre de Cumpleaños
- Global66 te regala el computador a los 2 años

Y por si fuera pocotendrás acceso a una App de beneficios de última generación,
- Fitness Virtual
- Telemedicina
- Nutricionista
- Soporte Psicológico
- App de Meditación



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