Brand Strategist
hace 2 semanas
Brand strategist
ESTRATEGA DE MARCA:
Buscamos un estratega de marca con experiência para unirse a nuestro equipo y ayudarnos a desarrollar y ejecutar una estrategia de marca. Como estratega de marca, trabajarás estrechamente con equipos multifuncionales para identificar y comunicar nuestros valores de marca, posicionamiento y mensajes en todos los canales.
**Responsabilidades**:
Desarrollar y ejecutar la estrategia de marca, incluyendo el posicionamiento de la marca, la mensajería y la identidad visual.
Realizar estudios de mercado y analizar las tendencias del sector para fundamentar la estrategia de marca.
Trabajar en estrecha colaboración con equipos multifuncionales, incluidos los de marketing, producto y diseño, para garantizar la coherencia de los mensajes de la marca en todos los canales.
Desarrollar directrices y normas de marca para garantizar la coherencia en todos los puntos de contacto.
Colaborar con los equipos creativos para desarrollar activos de marca, incluidos logotipos, tipografía y paletas de colores.
Dirigir campañas e iniciativas de activación de la marca para crear conciencia de marca e impulsar el compromiso.
Analizar el rendimiento de la marca y ofrecer recomendaciones de mejora.
**Requisitos**:
Licenciatura en marketing, empresariales o un campo relacionado.
Experiência como estratega de marca o en un puesto relacionado.
Conocimientos sólidos de estrategia de marca, posicionamiento de marca y mensajería.
Experiência en la realización de estudios de mercado y el análisis de las tendencias del sector.
Excelentes dotes de comunicación y colaboración, con capacidad para trabajar de forma interfuncional.
Experiência en el desarrollo de directrices y normas de marca.
Gran capacidad de gestión de proyectos.
Experiência liderando campañas e iniciativas de activación de marca.
Una cartera que muestre el trabajo y los procesos de la marca.
Conocimientos de inglés oral y escrito.
Beneficios:
Oportunidades de desarrollo profesional y apoyo a la formación continua
Entorno de trabajo colaborativo e inclusivo
**Job Type**: Contract
**Salary**: $128,989.00 - $256,768.00 per day
**Language**:
- english (required)
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