Internet Marketing Consultant, Paid Search
hace 3 semanas
**Overview**:
**Summary and Scope**:
The Internet Marketing Consultant, Search will be responsible for the execution of various search engine marketing activities, including campaign development, optimization, and paid search performance analysis across Rise's paid search client portfolio.
**Responsibilities**:
- Manage and execute online search engine marketing and strategy for Rise's Paid Search client portfolio of business
- Use Google, Bing, Yahoo and other ad interfaces to develop and optimize new/current accounts and campaigns to impact ROI for clients
- Execute daily account management and maintenance tasks, including but not limited to, daily account pacing, keyword analysis, optimization, forecasting, as well as working with various internal/external teams to drive an exceptional client experience
- Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and text ad copy creation
- Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
**Required Skills**:
- 0-2 years experience in digital marketing, PPC or SEO experience preferred
- Fluency with English communication skills is required along with excellent presentation skills.
- Background in business, engineering, and/or sciences strongly preferred
- Significant experience and familiarity w/ Excel, VBA is a plus
- Excellent presentation and verbal communication skills
- Very strong written communication skills, familiarity w/ AP Style preferred
- Superior organizational and time management skills
- Able to work with mínimal supervision while maintaining focus and productivity
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