Area Director

**Job Purpose**

The Area Director has responsibility for the performance of the existing business and must maximise Operating Profit, Return on Investment and Return on Cash from the existing Base Business in their area.

In addition, the Area Director will have responsibility to grow the business from existing revenues to revenue targets set for next 24 -36 months delivering the required operating margins. The AD will own and execute the growth plan for the area and will recruit and build the necessary team to achieve this objective.

The AD will coordinate and work with regional / group functional leaders to execute against set objectives and standards for the area and have ultimate accountability for all the functions within area i.e. Sales, Development, Marketing, Operations, Finance and HR / Team Management.

The AD should at all times be looking for innovations to improve the performance of the business and should report these back to Group where they can be considered for implementation across all Regus locations.

The remuneration for the AD will include a significant bonus upside directly related to the successful delivery of the performance and growth objectives set for the area.

**Key Responsibilities**

**_ Sales Leadership_**
- Ensures consistent growth of quality revenue through development of existing and new sales channels in the area.
- Provides leadership on pricing and sales volume by driving awareness of revenue targets and by measuring and communicating results.
- Partners with the sales team/ key accounts team to penetrate and close new business as required.
- Grows the number of leads generated in the area by the sales team through networking, broker relations and other sales activities.
- Drives the conversion of leads and enquiries in the area into profitable sales.
- Maintains a database of customers, real estate agents and other channels / partnerships. Provides sales mentoring and development of all Area Sales Managers to continually raise the level of sales acumen within the Company.
- In partnership with the regional marketing team develops and executes the area marketing plan to drive brand awareness and enquiries.

**_ Commercial Management_**
- Deliver the Development potential of the Area.
- Maximise the Profit potential and Cash Return from the Area.
- Reviews business performance by sales area and centre focusing on profit and sales. Reviews results versus plan monthly and takes corrective action where necessary.

**_ Operations and Customer Service_**
- Ensures that the Regus operations processes are followed and well executed.
- Drives the delivery of centre readiness and customer service standards across the area.
- Owns customer issue escalation within the area.
- Responsible to deliver customer retention and satisfaction targets set for the area. Drives Customer Service Income Plans for the area.

**_ Growth_**
- Executes the growth and development plan for the area. Develops area specific development strategies to grow the Regus footprint through both conventional and unconventional low risk / low capex models such as franchising / licensing.
- Identifies, selects sites and analyses potential development locations within the area. Identifies landlords or developers for partnership lease opportunities.

**_ Team Management_**
- Recruits, trains, develops, manages, leads and measures productivity of the area team.
- Ensures a visible sales, operations & development leadership presence in the area. Recommends organisation structure as the business evolves
- Communicates Area/Region Objectives and establishes personal objectives for all direct reports and clearly communicates performance expectations.
- Monitors performance and provides feedback/ appraisals and coaching to all direct reports.
- Conducts team meetings and team building events as appropriate.

**Required Skills, Experience & Qualifications**
- A self-motivated leader with a real passion to grow the business and succeed. Commercially focused, results driven with a strong track record of growing a business. Ability to read and interpret the financial statements and reports.
- Proven ability to recruit, train, develop, manage, lead and measure productivity of sales teams.
- Absolute commitment to high ethics and integrity.
- A skilled negotiator and confident commercial decision maker.
- Excellent verbal/written communication skills. Willing to travel for up to 50% of time.

**About the company**:
IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities