Acquisition Marketing Analyst
hace 3 semanas
**Company**
Rebag, the ultimate destination for buying and selling the most coveted designer handbags, accessories, shoes and apparel, is an e-commerce company reimagining the role of luxury in the second-hand market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.
Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York, Miami, and Connecticut. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised over $100m in funding to date. In 2020, Rebag was named one of Fast Company's Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.
**Role**
Rebag is hiring a Acquisition Marketing Analyst to assist in managing key acquisition channels, primarily Google. This role will report to the Director of Growth:
- Manage ad operations for key performance channels including Google
- Manage weekly and monthly reporting for overall marketing performance, as well as ad hoc reporting for testing channels
- Work closely with Acquisition Marketing team to test new acquisition channels which may include Direct Mail, Audio/Podcasts and Retargeting/Display
- Collaborate with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
- Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
- 2-3 years of direct experience executing and managing paid acquisition campaigns in-house and/or at a digital agency
- Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
- Obsessed over the impact of your contribution to campaigns' effectiveness
- Must have experience in reporting and customer analytics platforms (e.g. Google Ads, Google Analytics)
- Startup minded, positive, hands-on attitude and nimbleAbility to multi-task in a fast-paced entrepreneurial environment
- Ability to operate fully remotely and digitally
- Ability to work from home in a professional and rigorous way
- Perfect English in both verbal and written communications
- Long term commitment and willingness to grow with the company
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