Sr Marketing Analyst
hace 7 meses
**You Lead the Way. We’ve Got Your Back.**
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
- At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
- Join Team Amex and let's lead the way together.This position is core to the Latin-American Marketing Organization and will be responsible for developing and implementing key marketing strategies to drive desired business growth within our bank partners across the region.**Main responsibilities**:
- Product Line Strategy: consistently evaluate competitive products in assigned countries and monitor AXP value propositions by segment to ensure continuous product differentiation. Drive new product launches and coordinate gating process for new and revitalized products, including Consumer, Small Business and New to Network products.
- Card Acquisition: maximize existing channels working close with Partner Banks acquisition teams. This will cover all channels including Direct Mail, Direct Sales, Personal Sales, Telemarketing, Branch Sales and Digital channels. Work with Sr. Marketing Manager and all partners to support in the successful set up, training implementation, execution, ongoing management, evaluation and evolution of existing and development of new channels. Work with Finance and Risk to analyze channel profitability performance and incentive schemes.
- Merchant Marketing: work close to the marketing Manager to develop turn key solutions for acquirers and merchants. Develop Acceptance Campaigns to make the brand visible in the LAC South region.
- Portfolio Management: support in customer engagement plans and in getting Bank Partner’s buy-in to grow usage and spend for the AXP portfolio including Early Engagement, LOC management, anti-attrition, upgrades, share of wallet practices. Implement the above in partnerships with Banks and support tracking of these programs to drive investment optimization and prepare sound recommendations and analysis for partner and AXP.
- Advertising and Promotion: responsible for reviewing and obtaining approval for all below the line AXP communications developed by partner banks, in accordance to AXP global advertising policies.
**Minimum Qualifications**:
- Good level of understanding of the card market and competitive environment.
- Strong strategic thought leadership skills with the ability to identify strategic marketing opportunities.
- Strong relationship management skills to deepen and grow the partnership to deliver long term growth.
- Ability to project the Blue Box values and represent American Express in a professional manner with external partners.
- Ability to influence behavior without direct authority to deliver long term results.
- Strong project management and execution skills to manage complex projects end to end.
- Strong communication and presentation skills.
- Team player with winning attitude.
- Highly energetic / enthusiastic person with a track record that demonstrates ability to execute.
- Minimum 2 years’ experience in financial services or payments experience.
- Bachelor’s degree in marketing, business or related field.
- Fluent in English and Spanish (must)
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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