Marketing Specialist, Web and Data Analytics

hace 4 semanas

Buenos Aires, Argentina Assurant A tiempo completo

**Marketing Specialist, Web & Data Analytics**

**Job Summary**

As the Line of Business (LOB) Marketing Specialist, you will be responsible for assisting the Manager, Line of Business Marketing - Web with digital marketing performance and conversion for our Global Housing business.

You will report directly to the Manager, Line of Business Marketing - Web for Global Housing. On this team, you will assist with developing and using data-driven insights to improve our marketing strategies and activities for Business-to-Consumer (B2C) and Business-to-Business (B2B).

**Responsibilities**:

- Work closely with Manager, LOB Marketing - Web to develop strategies for integrated marketing campaigns; manage and maintain content strategy, inventory, and content calendar for consumer-facing websites
- Regularly conducts website content audits to ensure quality and performance
- Maintain continual data analytics of e-commerce website KPIs and sites’ content performance
- Publish and QAs sites' digital marketing content using Sitefinity CMS or other tools; work with IT to prioritize and implement
- Proactively identifies traffic and conversion issues by ongoing monitoring and analysis of key web and business metrics
- Assist with customer-facing website reporting and analysis.
- Support the marketing team in the execution of other digital marketing programs across a variety of platforms
- Optimize paid advertising campaigns using SEO and other tools
- Implements and manages consumer marketing efforts to drive traffic and conversion for our e-commerce site (i.e. advertising, retargeting, SEO, SEM), ensuring proper campaign tracking and attribution
- Work with data analytics and IT to ensure appropriate data collection and tagging methodology, knowledge of Google Tag Manager a plus
- Provide regular campaign performance reports that include engagement metrics aligned with KPIs
- Provides support for B2B sites, portals, and campaigns as needed

**Basic Qualifications**:

- Bachelor's Degree, preferably in Marketing, Advertising, Information Management or related field
- Experience with managing marketing projects
- 3+ years of experience analyzing website performance for a large company or Fortune 500, in either an agency or corporate capacity
- Knowledge of web design and content management systems
- Familiar with paid social media platforms including Facebook, Instagram, and Twitter
- Experience with web analytics tools such as Google Analytics (G4)

**Preferred Experience, Skills, and Knowledge**:

- 5+ years of relevant experience in digital marketing or related field
- 3+ years of experience analyzing e-commerce data and using Google Analytics (G4)
- Experience managing web content with Sitefinity or similar Content Management System (CMS)
- Experience with Salesforce, Salesforce Marketing Cloud or Pardot
- Experience with Google Adwords a plus
- Experience with SQL a plus
- B2B and B2C experience
- Proven expertise with Google Analytics, Google Search Console & Google Tag Manager
- Expertise with Microsoft Excel and PowerPoint
- Working knowledge of Content Management Systems (CMS), HTML & CSS

**Additional Qualifications**:

- Exceptional analytical and problem-solving skills
- Excellent written, verbal and interpersonal communication skills
- Strong self-starter with innate curiosity and strong attention to detail
- Ability to simplify and communicate complex topics verbally and visually
- At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all. _

LIRemote

AssurantProudCR

**Helping People Thrive in a Connected World**

**What’s the culture like at Assurant?**
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

**Company Overview**
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solut

  • Email Marketing Specialist

    hace 2 días

    Buenos Aires, Argentina Bionic Talent A tiempo completo

    About the client:Our client, a prominent digital marketing agency based in the USA, is in search of a dedicated Email Marketing Specialist. This individual will play a key role in crafting and implementing email marketing campaigns to boost engagement and conversions. The position involves refining email strategies, evaluating performance metrics, and...

  • Marketing Specialist

    hace 1 mes

    Buenos Aires, Buenos Aires C.F., Argentina Randstad AR A tiempo completo

    Esta propuesta te puede interesar En Randstad nos moviliza ayudar a las personas y a las organizaciones a desarrollar todo su potencial. Ese es el compromiso que asumimos como compañía en todo el mundo, un compromiso que nos impulsa a ir más allá para lograr que nuestros clientes y candidatos alcancen el éxito. ¿Cómo lo hacemos?, combinando nuestra...

  • Marketing Specialist

    hace 4 semanas

    Buenos Aires, Argentina Gorilla Army Surplus A tiempo completo

    We are seeking a highly skilled and creative E-commerce Marketing Specialist with strong graphic design experience to join our team. As our E-commerce Marketing Specialist, you will be responsible for creating visually appealing banners for our website, managing newsletters, updating product descriptions, specifications, images, and names. Proficiency in...

  • Web Analytics Sme

    hace 1 mes

    Buenos Aires, Argentina Delve A tiempo completo

    **DELVE Deeper!** DELVE is an analytics-first media consultancy and top-rated Google Marketing Platform, Google Cloud Platform, TheTrade Desk, Amazon AWS partner and reseller that provides strategy, insights, execution, and optimization of customer data to improve digital media ROI. We do not operate like other digital agencies as we help our clients...

  • Manager Data

    hace 2 semanas

    Buenos Aires, Argentina NTT DATA A tiempo completo

    Job Description NTT DATA somos todas las personas que la formamos. Un equipo de más de 190.000 profesionales, tan diverso cómo diversos son los 50 países en los que estamos presentes y los diferentes sectores en los que desarrollamos nuestra actividad; telecomunicaciones, entidades financieras, industria, utilities, energía, administración pública y...

  • People Analytics Specialist

    hace 1 mes

    Buenos Aires, Argentina Baker McKenzie A tiempo completo

    The Specialist, People Analytics will provide functional expertise in the establishment and operationalization of People Analytics function globally, and partner with People and Functional leaders to drive data-based decision-making by integrating data into tactical operations and strategic planning across the employee lifecycle. **Responsibilities**: -...

  • Digital Marketing Specialist

    hace 1 mes

    Buenos Aires, Argentina SGF Global A tiempo completo

    **Overview**: As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online visibility, drive traffic, and generate leads or sales. This role requires a deep understanding of SEO, Google Ads (paid media), and social media management to optimize the digital presence of the...

  • Email Marketing Specialist

    hace 2 días

    Buenos Aires, Argentina Bionic Talent A tiempo completo

    About the client: Our client is a leading digital marketing agency based in the USA. They are looking for a passionate Email Marketing Specialist who will be responsible for developing and executing email marketing campaigns to drive engagement and conversions. This role involves optimizing email strategies, analyzing performance metrics, and ensuring...

  • Marketing Digital Analytics Manager

    hace 2 días

    Buenos Aires, Argentina Sony Pictures A tiempo completo

    General Summary: Sony Pictures Entertainment (SPE) is seeking an accomplished Marketing and Digital Business Analytics Manager to join our LATAM Data Analytics team in Buenos Aires, Argentina. As a subsidiary of Sony Corporation of America, SPE operates globally, engaging in motion picture production and distribution, television production and distribution,...

  • Digital Analytics Analyst

    hace 4 semanas

    Capital Federal, Buenos Aires, Argentina MRM A tiempo completo

    MRM is committed to be the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. The Digital Analytics Analyst works with analytics tools in order to achieve the best solutions for our clients. He/she...

  • Marketing Specialist

    hace 1 semana

    Buenos Aires, Argentina Pinzak Network A tiempo completo

    We are looking for a well rounded marketing specialist to help us with our various branding and advertising campaigns for our clients around the world. **Responsibilities**: - Work with the Marketing Manager and assist clients on the day-to-day - Contact, negotiate, and handle influencers on TikTok, YouTube, Instagram, etc. - Create, optimize, and report...

  • Data Scientist and AI Specialist

    hace 21 horas

    Buenos Aires, Argentina Worldwide Recruiter A tiempo completo

    We're helping one of our clients, Agile Dream Team, hire for Data Scientist and AI Specialist. "We transform your vision into reality with our on-demand & fully managed Agile software development teams." Compensation: To be agreed upon. Location: Remote (anywhere). Skills: Proficient in machine learning and Python. Responsibilities and more: - Develop...

  • Senior Data Analyst

    hace 4 semanas

    Buenos Aires, Argentina Web: A tiempo completo

    Descripción del empleo: **Qualifications**: - Advanced English Level: minimum B2 - Partner with media teams to understand campaign objectives, strategy, and execution of digital and traditional media plans - 3 to 4 years related experience in digital analytics/dashboard/Business Intelligence design - Over 2 years’ experience working with SQL and other...

  • Data Analytics Intern

    hace 1 mes

    Buenos Aires, Argentina Assurant A tiempo completo

    We are seeking Data Analytics Interns to come join our team! Assurant provides an excellent learning environment for Interns. They will assist the Data Analytics team to strengthen the Analytics Value Chain by collecting the right data, providing good analysis and insights that lead to business decisions and concrete actions which realize value for our...

  • HubSpot Specialist

    hace 1 mes

    Buenos Aires, Argentina Happy Agencies A tiempo completo

    We are seeking a highly skilled and motivated HubSpot Specialist to join our team. As a HubSpot Specialist, you will play a pivotal role in leveraging the power of HubSpot's CRM and marketing automation platform to drive our marketing and sales initiatives. Your expertise in HubSpot will be instrumental in optimizing lead generation, nurturing campaigns, and...

  • Web Developer/SEO Specialist

    hace 3 semanas

    Buenos Aires, Argentina Sagan A tiempo completo

    Job Title: Web Developer/SEO SpecialistLocation: Remote (EST Timezone)Work Schedule: Monday to Friday, 9 AM - 5 PM ESTJob Description:We are seeking a detail-oriented SEO Specialist to enhance our client's digital presence, improve search rankings, and increase organic traffic. As an SEO Specialist, you will be responsible for optimizing various aspects of...

  • Data Analytics Specialist

    hace 4 semanas

    Buenos Aires, Argentina JPMorgan Chase & Co. A tiempo completo

    The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world’s most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around...

  • Admin & Customer Support Specialist

    hace 1 mes

    Buenos Aires, Argentina Hustler Marketing A tiempo completo

    **Company Introduction**: - FATJOE is a leading provider of on-demand SEO and digital marketing services. Founded in 2012, our company has become renowned as one of the world’s largest providers of outsourced Link-Building, SEO Services, Content Creation, Design, and Video services. _ - With a global reach, we collaborate with over 5,000 agencies to power...

  • HubSpot Specialist

    hace 2 semanas

    Buenos Aires, Argentina Happy Agencies A tiempo completo

    Job DescriptionWe are seeking a highly skilled and motivated HubSpot Specialist to join our team. In this role, you will be instrumental in utilizing HubSpot's CRM and marketing automation platform to enhance marketing and sales initiatives. Your expertise will be crucial in optimizing lead generation, nurturing campaigns, and improving the overall customer...

  • Digital Marketing Manager- 0158- Argentina

    hace 4 semanas

    Buenos Aires, Argentina Bionic Talent A tiempo completo

    **About the client**: Our client, based in the USA, is running a digital marketing agency and is looking for an experienced digital marketing manager to drive our digital marketing initiatives to the next level. **About the role**: **What you’ll be doing**: - Create and manage engaging content for social media platforms, websites, blogs, and other...