Email Strategist

A Day In The Life

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. Will further innovate clients’ strategy, optimizing towards higher success metrics, and leverage senior leaders to drive innovation. This extremely cross‑functional role works closely with creative, content, web, and other departments.

Proficiency in spoken and written English at an advanced level is required for this role.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, A/B testing, measurement and reporting.
• Build and manage automated email marketing programs for our clients and ensure end‑to‑end tracking and proper measurement.
• Collaborate with the creative team to ensure brand guidelines are followed in emails.
• Report and provide recommendations on lifecycle programs’ performance monthly to clients.
• Use data to continuously test, measure and optimize the email marketing program.
• Partner and collaborate cross‑functionally with all other internal digital channels.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements

• 2‑5 years experience in email marketing strategy, production and end‑to‑end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
• Hands‑on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar.
• SMS experience (preferred).
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding.
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.

Key Performance Indicators (KPIs)

• Manage 5‑7 enterprise or growth accounts.
• Maintain below 10% client churn rate.
• Hit defined EBITDA goal.

Most Important Things (MITs)

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance.
• Professional communication – ability to present clearly and concisely and problem‑solve.
• Adoption of Power Digital’s processes, product innovations and tools.

Equal Opportunity Employer

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone’s responsibility.

Safety Notice

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.