Automation & Growth Strategist
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Diseñar, ejecutar y optimizar estrategias de Growth y Marketing Automation para impulsar la adquisición, activación y adopción de hoteles.
Será responsable de transformar datos en insights accionables, validar hipótesis de crecimiento y optimizar continuamente las estrategias de comunicación Non-Touch para construir un modelo escalable a nivel regional.
- Diseñar e implementar estrategias de Growth y Marketing Automation.
- Administrar campañas, segmentaciones, workflows y automatizaciones en HubSpot.
- Diseñar y ejecutar campañas de Email Marketing, WhatsApp Business y otros canales digitales.
- Diseñar, ejecutar y analizar experimentos de crecimiento (A/B Testing).
- Analizar resultados para identificar oportunidades de mejora y generar insights accionables.
- Transformar aprendizajes en planes de acción que optimicen la adquisición, activación y conversión.
- Trabajar junto a equipos de BI, Diseño, Producto y Comercial para ejecutar iniciativas de alto impacto.
- Presentar resultados y recomendaciones a stakeholders internos y al equipo.
- Documentar aprendizajes y mejores prácticas para escalar el programa regionalmente.
Lo que buscamos
Requisitos excluyentes
- +3 años de experiencia en Growth Marketing, Marketing Automation, Lifecycle Marketing o Revenue Operations.
- Conocimiento en diseño de workflows, segmentaciones, Lead Nurturing y automatizaciones.
- Experiencia en Email Marketing y estrategias de comunicación Non-Touch.
- Capacidad para analizar métricas, interpretar datos y generar insights accionables.
- Experiencia diseñando y ejecutando experimentos de crecimiento (A/B Testing).
- Experiencia trabajando en entornos B2B y colaborando con equipos multidisciplinarios.
- Perfil analítico, con orientación a resultados, mejora continua y toma de decisiones basada en datos.
Será un plus
- Experiencia en SaaS, eCommerce, Marketplace, Travel Tech, Hospitality o Retail Media.
- Conocimientos de SQL.
- Manejo de Looker Studio, Power BI o BigQuery.
- Experiencia con IA aplicada a Marketing (ChatGPT, Gemini, Claude, etc.).
- Conocimiento de metodologías ágiles o Product Thinking.
Creamos estrategias que hacen crecer marcas de manera sostenible en los marketplaces de América Latina. Con oficinas en México y Argentina, hacemos ruido en toda la región.
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