Senior ABM Strategist

Who We Are

We are a tech‑enabled growth firm at the intersection of marketing, consulting and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences and believe our culture is key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation, results, integrity, autonomy and grit.

As a full‑service growth marketing firm we offer best‑in‑class services including: SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimisation, retail marketing and creative. At the heart of Power Digital is our proprietary technology, nova, which analyses businesses through first‑party data to simplify investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

The Senior ABM Strategist leads B2B account‑based marketing and go‑to‑market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritisation and activation‑ready planning. This role helps clients clarify who to target, why those audiences matter, how to prioritise them and how to activate against them across marketing and sales. The strategist is both strategic and hands‑on, leading clients through ICP, persona, buying committee or target account recommendations, pressure‑testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement and campaign recommendations. The role is highly client‑facing and requires comfort turning ambiguous B2B challenges into clear plans, usable frameworks, activation‑ready audiences and confident next steps, aligning marketing, sales, RevOps and client stakeholders around a shared GTM strategy.

Role Requirements

• Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritisation, TAL development, campaign planning and activation strategy.
• Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows and reporting implications.
• Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation and account prioritisation workflows.
• Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals and platform insights into clear GTM recommendations.
• Build and pressure‑test ICPs, personas, TALs, account tiers and campaign strategies to ensure commercial relevance, defensibility and actionability.
• Develop ABM strategies for strategic, enterprise and named‑account motions, including 1:1, 1:few and 1:many account‑based programs.
• Build account prioritisation frameworks using firmographic, technographic, intent, engagement, sales, CRM and revenue data.
• Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup or marketing activation that may limit GTM performance.
• Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services and Sales teams to translate ABM strategy into integrated activation plans.
• Develop sales enablement recommendations, messaging themes, account plays and buying committee insights to support GTM execution.
• Lead client‑facing strategy conversations, including discovery calls, deliverable presentations, prioritisation discussions and performance readouts.
• Simplify complex B2B strategy, data and tooling concepts into clear recommendations and next steps for clients and internal teams.
• Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL or GTM expertise is needed.
• Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic and ABM activation planning.
• Leverage AI technologies, the Nova ecosystem and Power Digital workflows to improve research, strategy development, QA, execution and reporting.

Key Performance