Brand Strategist
hace 5 días
Ualá Provincia de Buenos Aires, Argentina
Descripción
Sumate a nuestro equipo como Content & Marketing Strategist
¿Te apasiona contar historias que conecten, analizar métricas y desafiar lo establecido? Esta oportunidad es para vos
¿Cuál será tu misión?
Ejecutar nuestra estrategia de marketing con foco en alcanzar las métricas de negocio y fortalecer el posicionamiento de nuestra marca, maximizando el impacto de campañas internas y externas. En otras palabras, ayudarnos a llevar nuestra marca a otro nivel
Responsabilidades
¿Qué vas a hacer?
- Crear contenido de alto impacto: Desarrollar piezas para email marketing, comunicaciones in-app y campañas publicitarias, siempre alineadas con la identidad, voz y tono de la marca. Spoiler: Amamos la creatividad y la atención al detalle.
- Analizar para optimizar: Evaluar reportes de campañas para iterar, mejorar y asegurar la visibilidad adecuada.
- Entender el negocio: Interpretar métricas clave de negocio y performance marketing para tomar decisiones informadas.
- Trabajar en equipo: Ser el nexo con agencias de medios y creativas, asegurando la calidad y coherencia del contenido en redes sociales.
- Fomentar la sinergia: Colaborar con equipos internos (Growth, Alianzas, Performance, PR) para potenciar resultados.
- Innovar constantemente: Probar nuevos formatos y medios, proponiendo ideas disruptivas.
- Mejorar procesos: Desafiar el statu quo y sugerir optimizaciones continuas.
Requerimientos
¿Qué buscamos?
- Experiencia: Mínimo 3 años en campañas publicitarias y estrategias de marketing, preferentemente en entornos digitales.
- Pensamiento estratégico: Capacidad para convertir desafíos complejos en oportunidades.
- Habilidades analíticas: Enfocado en la toma de decisiones basadas en datos.
- Adaptabilidad: Flexibilidad para moverse en contextos dinámicos.
- Proactividad y autonomía: Con orientación a resultados y excelentes habilidades interpersonales.
- Licenciatura en Marketing, Publicidad, Administración de Empresas o carreras afines.
- Excelente redacción y ortografía.
- Experiencia en creación de contenido para canales digitales.
- Heavy user de redes sociales, con olfato para identificar tendencias y generar contenido relevante.
- La creatividad nunca sobra y si has manejado herramientas de social, paid media o CRM, es un golazo.
- El desarrollo conjunto de soluciones innovadoras con impacto social, en un ambiente laboral flexible, en crecimiento y de enorme potencial de desarrollo profesional.
- Te ofrecemos descuentos en capacitación y en entidades educativas de primer nivel.
- Apostamos al balance entre la vida profesional y personal: contamos con tres semanas de vacaciones, licencias extendidas por maternidad y paternidad, día libre de cumpleaños, y más.
- Además te ofrecemos: cobertura de medicina prepaga para grupo familiar, descuento en gimnasio, reintegro por almuerzo, bono por referidos, entre otros beneficios.
Queremos que te sumes, porque solo el mejor equipo hace el mejor producto
Función laboral- Marketing y Ventas
- Servicios financieros
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