Director, Growth Marketing

hace 2 semanas

Buenos Aires, Buenos Aires C.F., Argentina CleanCloud A tiempo completo

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director, Growth Marketing

Overview:

The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. We combine traditional management consulting with our rich data assets and in-house technology to provide our clients with powerful strategic insights and recommendations. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, test-and-learn business experimentation, data-driven information and risk management services.

While specializing in the payments industry, Mastercard Data & Services also works closely with major retailers, airlines and other enterprises, leveraging data and insights garnered from within and beyond its network.

Role

This position will be responsible for managing existing and supporting the development and deployment of new, scalable Marketing Services solutions to Mastercard customers in South Lac region. The solutions will be targeted to help grow and improve important business KPIs of clients like acquisition or card spend optimization. This means creating frameworks that will provide a seamless and effective approach to each necessity of the lifecycle management. Additionally, this position will also be the key support in the markets for our Business Development and Client Services (implementation) teams, be a solution ambassador and providing thought leadership. This professional will be always looking for improving our solutions with new technologies, better usage of data, best partners selection, and results measurement.

Responsibilities
  1. Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions.
  2. Constant tracking of business and market trends to be able to design and deliver the best solutions.
  3. P&L management - tracking and acting over the business important KPIs, such as Revenue, Margin and Expenses.
  4. Full alignment and strong partnership with Business Development to guarantee best results.
  5. Business Development and MS Client Services support.
  6. Contribute to closing sales opportunities identified by the Business Development team, for example by presenting at client meetings and providing input to proposals.
  7. Client facing whenever necessary.
  8. Be MS eyes and voice in the market, both for internal stakeholders and customers.
  9. Extract from the markets the necessities and inspiration that will drive the Products design.
  10. Be the bridge between Global and Region to tropicalize solutions when it makes sense and to export knowledge to other regions.
  11. Influence all relevant stakeholders to get necessary support and partnerships to the business development.
All About You:
  1. Experienced Marketeer with digital Data Driven background.
  2. Strong business acumen.
  3. Growth-hacking mindset with experiences in:
    1. Web Analytics/Optimization
    2. Conversion Rate Optimisation
    3. Experiment Design
    4. Funnel Marketing
    5. Marketing Automation & APIs
    6. Media/Channel expertise
    7. Paid/organic social
    8. SEO/SEM
    9. Mobile marketing
  4. Structured and organized, proven to work independently in a remote team.
  5. Curious and Innovative behavior.
  6. Strong interpersonal communication and presentation skills with stakeholders of different seniorities.
  7. Excellent oral and written presentation skills.
  8. English is a must, second language a plus.
Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  1. Abide by Mastercard's security policies and practices;
  2. Ensure the confidentiality and integrity of the information being accessed;
  3. Report any suspected information security violation or breach.
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