Operator Experience Marketing Lead
hace 3 semanas
Company: Unilever
We're searching for someone PASSIONATE about FOOD, who is looking for a fully empowered Marketing role, into the dynamic and growing Food Solutions business.
JOB DESCRIPTION:
- Execute key categories´ strategies and annual activation plan within the Chains Operator Group (large & medium restaurant chains).
- Lead the Chains multi-functional OCT with a growth mindset for UFS Chains business.
- Own products strategy and strategy into action within Chains, informed by real-time insights.
- Create Purpose-led brand content for Innovations & Renovations:
- Craft Brand Led content for BET, including all relevant assets for key touchpoints (including website/Product Experience pages).
- Develop UBER Selling Stories, Killer Demos, and Sampling.
- Provide claims, search keywords, and create sensorial content for product pages.
- Ensure product campaign messages are integrated:
- Integrated into the content calendar (works with Content Manager/Operator Experience).
- Map product messages with the different specific journey stages (works with Campaign & Automation Manager).
OTHERS:
- Briefing, coordinating, and evaluating external parties such as Digital & Creative Agency and PR.
- Give support to the Innovation & Brand team with valuable market data and insights.
- Implement product launches synergizing with other areas (R&D, Trade marketing, Finance, etc).
KEY REQUIREMENTS/SKILLS:
- Solid Marketing or Trade Marketing skills.
- Dynamic, result-driven, and customer-centric.
- Ability to influence others, with strong bias for action and prioritization skills.
- Knowledge in Digital Marketing/Media Plans.
OTHER REQUIREMENTS:
- English is mandatory.
- B2B experience is a plus.
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