Media Manager LatAm

hace 3 semanas

Buenos Aires, Buenos Aires C.F., Argentina Betsson Group A tiempo completo

As Betsson continues to grow across Latin America, we are looking for a Media Manager to join the team in Buenos Aires (hybrid)

The Wow

This role is ideal for someone who is keen to develop their understanding of media planning in international markets and become an expert on their local traditional nuances in offline and digital planning.

The Media Manager will be responsible for supporting planning and for aligning with central best practice guidelines, with a focus on specific markets (in this instance, LATAM). The position will be responsible for owning parts of the process from beginning to end – assessing suitable TV programming, working with local Betsson marketing teams to identify and evaluate optimal user experience, and assisting with the implementation, tracking, and reporting of both digital and offline campaigns.

The position will also be expected to provide broader assistance and support with the managers including building presentations and/or charts, working closely with the analytics and finance team in order to ensure alignment between planned vs. spent media and optimal efficiency.

A taster of what you will be involved with

  • Support Head of Marketing in the day-to-day planning activities.

  • Own the media planning process starting from a brief all the way to a solid measurement framework.

  • Work closely with the Analytics team on media data collection and optimization opportunities and adapt media plans accordingly.

  • Support markets and regions with annual and quarterly media planning.

  • Coordinate and support regional marketing managers with 360 ATL + BTL planning while applying the central guideline.

  • Ensure collection of planned media from markets within a central media planning tool.

  • Ownership of campaigns from brief to plan with support from the agency partner and the local Betsson marketing heads as well as weekly delivery reports and campaign highlights to local markets.

  • Responsible for preparing and maintaining flowcharts, campaign trackers, and quarterly reports.

  • Understanding of digital ecosystem and market-specific landscapes.

  • Understand reporting capabilities from 3rd party ad servers, overseeing tracking, trafficking, and monitoring of digital campaigns with the AdOps lead.

  • Identify and develop points of view on new media opportunities (i.e. new media channels).

  • Bridge ATL media plans provided by agency partners with central Betsson BTL media experts.

  • Evaluate and plan local media opportunities.

  • Coordinate flow of main media assets between the HQ and local markets.

What we are looking for

  • 5 years of media planning experience either in digital or in offline. 360 marketing planning is ideal. Experience from iGaming is preferable.

  • Passion for and interest in all media.

  • Culturally aware and sensitive – an understanding of cultural differences within and across markets.

  • Native Spanish. Advanced English. Portuguese is a plus.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone We recognise it may not be for the faint-hearted, but if you're a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you'll fit right in.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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