Social Content Strategist
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Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title Social Content Strategist & Creator - D2C Baby Subscription Brand Location Remote Time Zone Flexible - Deliverable-Based Role Overview
Key Responsibilities
- Strategy & Planning
- Develop and own the Instagram content strategy aligned with brand values and subscription growth goals
- Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand
- Identify content gaps and opportunities, and proactively bring ideas to the table
- Content Creation & Production
- Create engaging short-form video and static content - authentic, human, and never AI-looking
- Write captions that connect with moms and parents without sounding salesy
- Select cover images, manage thumbnails, and ensure every post looks intentional and polished
- UGC & Influencer Sourcing
- Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space
- Build a content library and flywheel so fresh, authentic material is always available to publish
- Coordinate approvals, repurposing rights, and cross-channel use of creator content
- Performance & Iteration
- Monitor Instagram analytics and adjust strategy based on engagement and growth trends
- Report on what is working and evolve the approach with each content cycle
Required Qualifications
- Native or near-native English fluency in both writing and speaking
- A compelling portfolio showing real brand ownership - not just posts you were given to schedule
- Demonstrably strong visual sensibility and content production skills beyond basic Canva
- Hands-on experience running influencer or UGC coordination pipelines
- Proven track record owning a social media presence from strategy through execution
- Must have prior remote work experience with US or UK-based companies and proficiency with remote tools such as Asana, ClickUp, WhatsApp, or Google Workspace. Applications without this experience will not be considered.
Preferred Qualifications
- Experience with baby, parenting, family, or lifestyle consumer brands
- Background working with D2C or subscription-based e-commerce businesses
- Understanding of the US parenting demographic - what resonates, what turns them off
- Willingness and comfort with on-camera appearances for content or candidate videos
Tools & Technology
- Instagram and short-form video platforms
- Advanced content creation and video editing tools (list your stack in your application)
- Asana, ClickUp, or equivalent project management tools
- Google Workspace, WhatsApp, and async communication platforms
We connect top talent with vetted employers, competitive pay, and real growth opportunities. Originally posted on Himalayas
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