Category Management Leader

hace 3 semanas

Buenos Aires, Argentina Colgate-Palmolive A tiempo completo
No Relocation Assistance Offered
Buenos Aires, Buenos Aires, Argentina

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.

Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.


We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

Job Summary

The CatMan Leader is responsible to develop and deliver the Retail Category Development Services to our customers:

1. Category knowledge

2. Category optimization

3. Joint category planning

Is also responsible to build and disseminate Category Knowledge and to drive retail category focus within the commercial team.

The role requires a strong understanding of the shoppers in different RE's across the category. The CatMan Leader needs to identify category business challenges within RE's and for priority customers, and develop shopper based solutions.

Close relationships with Insight, Marketing, RE Managers, CDTs, Finance, CS&L will be critical to success in this role.

Principal Duties and Responsibilities

Getting ready
-
Understand the role of the category within all RE's (one way) and priority customers (two way)
-
Gather and document customers' category strategies and KPIs (for 2-way customers)
-
Develop local e-guidebook for the prioritized categories; consolidate Consumer & Shopper knowledge and retail trends in a Category Story, leveraging eGuidebook
-
Master information from Global Sites (e.g. Planet Retail, CP Cust engagement center, e-guidebooks, Shopwise, ShopperSmart etc.)

Develop and deliver two-way services
-
Identify 2-way customers' category challenges and articulate questions to understand the "why"
-
Work with Insight team to develop the insights and opportunity. Work with RE Managers, Marketing and Insights team to ensure allocation of resources / budget.
-
Develop retail category strategy
-
Ensure development of solutions that maximize category growth opportunities for all RE's (one way) and priority customers (two way),

. Develop Recommended Assortment and Planogram

. Coordinate cross-functional team to develop category solutions (e.g. Shopper programs, potential breakthrough initiative)
-
Coordinate a Customer-CP RCD Workshop
-
Responsible for the quality of CP's Category Review process and output.
-
Monitor Category Review outcomes and communicates to commercial organization.
-
Monitor and share with customer category results of agreed solutions

Develop and deliver one-way services
-
Develop one-way category knowledge sharing protocol (e.g. newsletter)
-
Develop "Ideal Store" recommendation for priority categories
-
Develop and deliver training to CP team for "Ideal Store" implementation
-
Monitor implementation and results and communicate to commercial team

Share Category Knowledge Internally
-
Build category knowledge bundle for internal use (incl. CP Category Strategies)
-
Develop and deliver internal category coaching sessions to disseminate category knowledge (annual) and retailers' perspective
-
Provide input to annual commercial planning by highlighting category dynamics and opportunities by RE / customer, including category promotion learning, ASP trends, category portfolio opportunities etc.

Drive Retail Category Focus Internally

Retailers' category challenges & strategies
-
Share two-way customer category challenges / opportunities and retail category strategies (blueprint) with the commercial team

Customer Category Profitability
-
Track Retailer category/brand profitability where possible for each RE/Customer
-
Identify 'at risk' brands, forms, sizes where there are gaps vs category average performance and average customer margins

GTM/NPD
-
Provide key inputs to GTM team for all NP development & new projects
-
Develop Category based plan by RE for customers' presentation.
-
Provide anticipated trade acceptance for new products at product concept stage.

Key Contacts
-
To better align to our customers he/she must spend time with CDT's & Customers where appropriate. This would include monthly store visits.
**Education, Experi

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