Sr Specialist Trade Marketing

hace 2 semanas

Buenos Aires, Buenos Aires C.F., Argentina Lenovo A tiempo completo

General Information:

  • Req #
  • WD Career area:


Marketing
  • Country/Region:
  • Argentina
  • State:
  • Capital Federal
  • City:
  • CABA
  • Date:


Friday, May 5, 2023
  • Working time:
  • Fulltime

Additional Locations:


 Argentina
  • Capital Federal
  • CABA

Why Work at Lenovo:

  • Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high quality products designed and built with the global customer in mind.
  • To earn at the point of sale is fundamental for the success of Motorola. You would be responsible for development of our Traning Plan for Trade Marketing focused on sales and gotomarket strategy.

This includes among others:

relationships with other internal areas and with commercial partners looking to improve our Motorola brand at the point of sale (POS).


Description and Requirements:

Overview position:

  • Launch planning of Motorola products for Retail and Carriers at POS's.
  • Define the strategy of the visual merchandising and shopper experience.
  • Design and development of local trade marketing campaigns.
  • Coordination of agencies to develop visual merchandising, shopper experience and shop display campaigns and localization.
  • Coordination of Management Reports.
  • Strategic alignment of Trade Marketing campaigns with Marketing and commercial planning campaigns.
  • Focal point with regional team for campaigns and strategy deployment.
  • Relationship with local customers: Prospect opportunities through relationships with customers representatives.
  • Plan seasonal, offpromo and regional launches, defining short
- and medium-term goals and actions.

  • Support ownstores partners in shopper experience and image strategy.
  • Work with the Trade Mkt manager in the definition of the Visual Merchandising strategic plan for Retail, Carriers and own channel.
  • Provides reports and analyses the impact of de VM projects on the business.
  • Ensures the correct implementation of VM according to the guidelines of Motorola.
  • Manages and checks the effective communications of info between headquarters and local subsidiary.
  • Define and monitors Visual Merchandising annual budget and elaborate VM forecasts.

Position Requirements:
Bachelor's degree is mandatory.

Courses:
Advertising, Marketing or Administration;

MBA is differential

English Fluent and Spanish are mandatory

Responsible for:


Develop and consolidate the Visual Merchandising Team in order to push for the rotation of stock at the POS according to the Trade Mktg strategy.

Ensure the development and/or the adequacy of all of the image content (experience, exhibits POP materials production, commercial presentations etc.)
Management of Visual merchandising Team as an added value tool of Trade Marketing for:

  • Communicate to and train consultants, salespeople and experts with brand, technology and product reasoning.
  • Ensure commercial information at POS
  • Implement the Customer Service Model.
  • Activate commercial incentives and actions
  • Manage experiences of product use and transmit the product DNA of the brand.
Interactions / key relationships (internal / external)

Internal:

  • All areas of Marketing and Sales: Sales, Image, Channels, and related areas: Purchases, Financial, After Sales sevice, etc.

External:

  • Providers (service agencies), Clients (Operators, Agents and Retailers AMBA) and in the interior of the country.
Behaviors / skills required for the successful management of the position.

  • Multitasking profile
  • Capacity for self criticism and work selfmanagement capacity.
  • Effective communication (verbal and gestual communication)
  • Interpersonal and Intercultural skills (interrelational capacity)
  • Knowledge of brand, product, and technology
  • Management of information (analysis and follow up)
  • Oriented to solve problems
  • Analytic capacity
  • With clear objectives for personal growth, challenges and aspirations.
  • Positive attitude
  • With a predisposition to learn, investigate, and share knowledge.
  • With preference for challenges

Additional Locations:


 Argentina
  • Capital Federal
  • CABA
  • Argentina


 Argentina
  • Capital Federal


 Argentina
  • Capital Federal
  • CABA

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