Marketing Science Specialist

hace 2 semanas

Buenos Aires, Argentina Entravision Communications Corporation A tiempo completo

Marketing Science Specialist

Digital Sales |
Buenos Aires, Argentina |
Full Time

OBJECTIVES
The Marketing Science Specialist is passionate about data and measurement. Her/ His measurement strategy and executes research for top clients across a variety of verticals.

They work with multiple internal and external stakeholders to design and execute empirical research to help clients understand and improve the effectiveness of their advertising on Meta.

With the use of data he/ she can prove generalizable marketing best practices and the value of digital advertising

RESPONSIBILITIES

  • Coordinate a complex set of client and agency relationships
Engage with clients and agencies to measure true business value by building and operationalizing measurement strategies that highlight how a client can improve business outcomes by employing better measurement techniques

  • Drive client, vertical and industry adoption of preferred measurement methodologies, products and approaches
  • Design tests to showcase the power of good measurement using client data and Meta ́s or thirdparty technology tools
  • Conduct indepth standard and custom ad effectiveness studies for Meta ́s advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Communicate complex research results to a general audience
  • Provide feedback to Entravision ́s Meta ́s team and collaborate with the aim of identifying opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.
  • Partner closely with crossfunctional partners

MINIMUM QUALIFICATIONS

  • Master's degree in Product Design and Development Management, Computer Science, or a related field.
  • At least +2 years of experience in a related occupation.
  • At least +2 years of relevant experience analyzing and manipulating data with the aim of understanding patterns and provide insights
  • Demonstrating leadership at an industry level and with senior clients
  • Advertising measurement methods and technologies
  • Data querying languages and manipulation tools to work with large data sets
  • Field experiments, experimental design, survey sampling, or panel data


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.


Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply

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