Email Specialist

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En Randstad nos moviliza ayudar a las personas y a las organizaciones a desarrollar todo su potencial. Ese es el compromiso que asumimos como compañía en todo el mundo, un compromiso que nos impulsa a ir mÃs allà para lograr que nuestros clientes y candidatos alcancen el éxito. ¿Cómo lo hacemos?, combinando nuestra pasión por las personas con el poder de la tecnología, creando experiencias mÃs humanas, que nos permitan ser una fuente de inspiración y apoyo para quienes nos eligen. Porque estamos convencidos de que mejores personas hacen mejores empresas.

 

The Email Marketing Specialist will sit on the Email Marketing Center of Excellence under the Digital Marketing team, and will be responsible for designing, executing, and optimizing effective email marketing campaigns with the goal of engaging and converting target audiences. This role involves a deep understanding of email marketing best practices, a comfort and willingness to learn technical platform functionality, and a confidence with reporting on email analytics. Email Marketing Specialists work directly with Line of Business leaders and collaborate closely with cross-functional teams by attending business meetings, working closely on dedicated projects, and ensuring a positive and effective partnership with the line of business. They are responsible for quickly developing platform knowledge, understanding email projects, managing subscriber lists, conducting A/B testing, and continuously analyzing performance metrics to refine and enhance campaign effectiveness. This Email Marketing Specialist will play a pivotal role in driving successful email campaigns, fostering relationships, and maximizing the impact of digital communication within the organization's marketing strategy.

Primary Job Responsibilities

1. Campaign Planning: 25%

   • Meet with LOB Stakeholders and cross-functional teams regularly to plan and organize email campaigns.

   • Time and project management using tools and technology.

   • Goal-setting and KPI Benchmarks for campaigns.

   • Email Execution: 40%

     • Turn Copy into Email Design using Drag & Drop email builder technology and email best practices. 

     • Work with teams to design and create emails that will be successful for the target audience.

     • Leverage email platform functionality to improve email performance.

     • Schedule email campaigns, build automated journeys

     • Perform Quality Assurance Tests on all emails to ensure error-free work. 

     • Conduct A/B tests on various elements of campaigns to optimize performance.

     • Analytics & Data: 20%

       • Analyze campaign performance metrics

       • Generate reports to assess effectiveness and present findings

       • Data Management and Segmentation: 15%

         • Manage subscriber lists, segmentation of audiences, and ensuring data accuracy.

           
           
            

           Required Experience, Skills, and Knowledge

           Education: 

           • Bachelorâs degree in marketing.

              

             Previous Experience:

             • 2 years of experience working with an enterprise level email marketing platform. Salesforce Marketing Cloud experience preferred.

             • 2 years of experience with email marketing implementation, such as scheduling email deployments, managing lists of subscribers, etc.

             • 1 year of experience working with a CRM tool and or relevant understanding of data management.

                

               Knowledge and Skills:

               • Demonstrated comfort presenting to teams and managing cross-functional relationships.

               • Excellent communication skills. Written and verbal.

               • Extensive Quality Assurance testing experience with a keen attention to detail.

               • Comfortable with HTML in-line CSS as used for email marketing

               • Demonstrated understanding of email best practices, design for email marketing, and email sending practices.

               • Familiar with ADA Compliance, CANSPAM, GDPR, California Privacy Act, and other data privacy implications and legislation

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                 educación

                 UNIVERSITARIO COMPLETO